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Do It All Sheer Tint Face BalmMeet your everyday skin transformer. Do It All Sheer Tint Face Balm is a lightweight, radiant-finish tinted moisturizer and foundation balm in one, designed to make your skin look better the moment you apply it—and even better over time. Powered by a 92% skincare...
- $6.80
$34.00- $6.80
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Heavenly Luxe Angled Radiance Crème BrushThe Heavenly Luxe Angled Airbrush Crème Brush is precision cut to hug your cheeks, perfectly placing your blush exactly where you want it and blending into your skin for your most naturally pretty flush! Unique micro-fine Dual Fibre features blended synthetic fibers with an airy...
- $7.20
$36.00- $7.20
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Heavenly Luxe Dual-Ended Buff & Blend Brush #23This dual-ended brush does the work for you to deliver airbrushed-looking coverage. While the larger triangle-shaped brush head reaches every corner of your face to effortlessly apply your favorite foundation, the smaller triangle-shaped brush head pairs perfectly with your favorite concealer to provide flawless...
- $8.70
$43.50- $8.70
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Heavenly Luxe Flat Top Buffing Foundation Brush #6INNOVATIVE TECHNOLOGY COSMETICS™ This best-selling, densely packed flat-top brush applies your favorite loose and pressed powder foundations—and instantly buffs away the look of pores, fine lines and wrinkles. Featuring ultra-plush, award-winning Heavenly Luxe™ synthetic hair, a soft-touch handle and precision-cut brush head, it’s your...
- $10.00
$50.00- $10.00
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Heavenly Luxe Wand Ball Powder Brush #8INNOVATIVE TECHNOLOGY COSMETICS™ This luxuriously soft, rounded and tapered brush picks up and applies the perfect amount of powder for your most beautiful, airbrushed complexion! Featuring ultra-plush, award-winning Heavenly Luxe™ synthetic hair, a soft-touch handle and precision-cut brush head, it truly does the work...
- $10.00
$50.00- $10.00
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Heavenly Luxe® Cream Blush Brush #3Discover IT® Flawless application of your favorite cream blush and bronzers is easy with this blush brush that does the work for you to seamlessly blend and diffuse for your most natural finish. No streaking or shedding! The perfect companion to Glow with Confidence...
- $7.80
$39.00- $7.80
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Heavenly Luxe™ Airbrush Powder & Bronzer Brush #1INNOVATIVE TECHNOLOGY COSMETICS™ An ultra-luxurious, ultra-plush all over powder brush that provides for a flawless airbrushed application. This high-quality synthetic brush is ultra-luxurious in feel. The soft-touch rubberized jumbo handle makes application easy and enjoyable. The ultra high brush hair count makes for the...
- $10.00
$50.00- $10.00
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Heavenly Luxe™ Complexion Perfection Brush #7INNOVATIVE TECHNOLOGY COSMETICS™ Ultra luxe, ultra plush tool for perfect airbrush application. Provides the capability to build coverage with foundation or powder and buff away imperfections. This brush was designed with leading plastic surgeons to apply BOTH foundation and concealer to a flawless, airbrushed...
- $10.00
$50.00- $10.00
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Heavenly Luxe™ French Boutique Blush Brush #4INNOVATIVE TECHNOLOGY COSMETICS™ Perfect for all your favorite cream and powder blushes, this glamorous, French boutique-inspired brush delivers a youthful flush of color with each skin-loving sweep! Featuring ultra-plush, award-winning Heavenly Luxe™ synthetic hair, the angled, precision-cut brush head effortlessly hugs the curves of...
- $7.80
$39.00- $7.80
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Hello Sunshine Invisible Sunscreen For Face SPF 50Your daily, skincare-powered, 3-in-1 sunscreen with clear SPF 50, hydrating serum and skin-perfecting makeup primer from the #1 SPF foundation brand*.
- from $4.00
$20.00- from $4.00
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Hydrate with Confidence Anti-Aging Skincare SetYour 4-piece skincare gift set includes a complete day-to-night routine of moisturizing cleanser, hydrating moisturizer, smoothing eye cream and rejuvenating night cream. It’s everything you need to achieve beautiful-looking skin during the day and while you sleep. Set Includes: Confidence in a Cream Anti-Aging...
- $13.40
$67.00- $13.40
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IT Brushes™ Airbrush Mega Powder Brush #127Designed for your favorite powders and bronzers, this luxuriously large brush with dual-fiber hairs effortlessly distributes powder over your makeup without smudging for your smoothest, most even application. It’s so superior in quality and easy to use, it does the work for you to...
- $4.80
$24.00- $4.80
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IT’s Your Customized Face Serum Skincare KitThis skincare gift set lets you customize it to your personal skin goals! Choose from five different serums that address specific skin concerns like dark spots, fine lines, large pores and acne. Pair your serum of choice with a full size of our best-selling...
- $13.00
$65.00- $13.00
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Secret Sauce Anti-Aging MoisturizerDiscover the transformative power of IT Cosmetics Secret Sauce Anti-Aging Moisturizer. This luxurious formula quickly hydrates and plumps your skin. This luxurious face moisturizer with adenosine and our proprietary Drops of Light Technology™ is now clinically tested to reduce the look of discoloration while...
- $17.00
$85.00- $17.00
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Superhero Elastic Stretch Volumizing and Lengthening MascaraDiscover IT® Give your eyelashes SUPERHERO powers with this lengthening mascara that’s clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons and dermatologists, Superhero Mascara is formulated with lash-loving hydrolyzed collagen,...
- from $3.40
$17.00- from $3.40
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Superhero Liquid Eyeliner PenDiscover IT® Whether you want to create thin, thick or cat-eye lines, Superhero Liquid Eyeliner Pen makes it easier than ever! Unlike typical felt brush hair tips, this one won't fray and effortlessly glides across your lids for eye-transforming definition in one seamless stroke!...
- $5.00
$25.00- $5.00
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Superhero No-Tug Retractable EyelinerIf you prefer an automatic eyeliner to one you need to sharpen, open your eyes to Superhero No-Tug Retractable Eyeliner! Featuring our exclusive No-Tug Technology™, this waterproof mechanical eyeliner delivers the super smooth glide and super saturated color you’ve come to know and love—now...
- $4.80
$24.00- $4.80
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Superhero No-Tug Sharpenable Gel EyelinerSuperhero No-Tug Gel Eyeliner combines what you love most about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner—making it easier than ever to achieve precise application without tugging on your delicate eyelids! Featuring technology exclusive to IT Cosmetics, this waterproof and sharpenable gel...
- from $3.60
$18.00- from $3.60
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Superhero No-Tug Waterproof Eyeshadow StickSuperhero No-Tug Waterproof Eyeshadow Sticks are everything you love about long-wear eyeshadow, now in an easy-to-use cream shadow stick! Featuring our exclusive No-Tug Technology™, this super blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area. Available in matte and...
- $5.00
$25.00- $5.00
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Superhero Volumizing Waterproof MascaraDiscover IT® The long-awaited follow-up to our best-selling Superhero Mascara is finally here! Superhero Volumizing Waterproof Mascara gives your eyelashes super volume, length and elastic stretch—now in a life-proof formula that resists smudging, sweat, flaking and humidity! Plus, it features: 24HR & waterproof wear...
- $5.60
$28.00- $5.60
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Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+
Discover IT® Bye Bye Foundation is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation! Featuring proprietary 3D Skin Flex™ Technology, this color-infused moisturizer uses flexible pure color pigments that "float" over lines...
- $9.40
$47.00- $9.40
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Bye Bye Under Eye Full-Coverage Under Eye Concealer
Discover IT® Just 1 dot of this best-selling,* award-winning waterproof concealer with a smooth, creamy texture delivers highly pigmented full coverage for up to 24 hours to effectively conceal and color correct: Dark eye circles Skin redness Age spots Broken capillaries Formulated with our...
- $6.00
$30.00- $6.00
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Do It All Serum Color Balm Sun Cream Blush & Bronzer
Discover IT® Simplify your makeup routine with this easily blendable cream blush and bronzer in one for a naturally sun-kissed look. Featuring a 92% solid serum skincare base and ultra sun-kissed pigments, this skin-caring cream makeup with hyaluronic acid, peptides and vitamin E delivers...
- $6.80
$34.00- $6.80
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Superhero Elastic Stretch Volumizing and Lengthening Mascara
Discover IT® Give your eyelashes SUPERHERO powers with this lengthening mascara that’s clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons and dermatologists, Superhero Mascara is formulated with lash-loving hydrolyzed collagen,...
- from $3.40
$17.00- from $3.40
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